Published on November 28, 2016
Former Zentih Media, VP Local Activation
New York, NY (November 21, 2016) Vector Media, an innovative out-of-home media company, today announced the hire of Michael Doucet as National Account Manager & Integration Strategist. Michael joins the company via Zenith Media (a Publicis company), where he spent the past 11 years managing large national and international brands including Verizon, 21st Century Fox, H&M and Swarovski and helping those brands navigate the ever changing media landscape.
“Coming from the agency side of the business, brands were constantly challenging media partners for multi-touch marketing solutions,” said Michael Doucet. “It is an exciting time where data can now help inform, and prove the value of the media channel and I’m thrilled to be a part of a company that is positioning itself as a leader in location based media.”
Doucet will be based at Vector’s New York headquarters and will be joining a nationwide team that works with the more than 20,000 out-of-home faces which include over 6,000 transit advertising faces, bulletins, wallscapes, digital offerings and street furniture.
“Michael is a true media industry professional,” said Gary Greenstein, Chief Revenue Officer at Vector Media. “With 11 years of experience at Zenith Media he brings a unique and fresh perspective to the Vector team. As the industry continues to move towards audience based location targeting, Michael will play a major role in shaping the future of Vector. We are thrilled Michael has joined the team.”
ABOUT VECTOR MEDIA
Founded in 1998, Vector Media (www.vectormedia.com) is an innovative out-of-home media company, specializing in large-format transit advertising, traditional out-of-home media and the creation of interactive brand experiences. The company's current inventory of over 20,000 out-of-home faces includes bulletins, street furniture and over 6,000 transit advertising faces, including double decker buses, airport shuttles, custom route coach vehicles, trolleys, jitneys and taxis. Vector’s rapidly growing experiential division, VM2, integrates its out-of-home assets with dynamic brand experiences and its publishing arm produces two of the top tourism magazines in New York.
Our current US markets include New York City, Los Angeles, Chicago, San Francisco, Philadelphia, Miami, Dallas, Boston, Houston, Washington DC, Austin, San Diego, San Antonio, Atlanta and many more. Vector's network also includes custom-route charter opportunity for Large Format transit Spectaculars in nearly every city in the United States and Canada.
In addition to the US and Canada, Vector now also provides double decker media to its clients in over 15 markets in Europe.