Chicago Results Confirm What We Always Believed
Improving audience insights for our integrated platform is very important to us, so we’re proud to be announcing today, the addition of our iconic Double Decker format to the Geopath ratings platforms, starting with our assets in Chicago.
The results of the Chicago analysis confirm that the format is among the most impactful outdoor offerings in the market. The graph below illustrates how Double Deckers compare alongside Chicago’s public transit media offerings (CTA, PACE), and our own 3-sided SRK units that dot the intersections of Downtown’s Magnificent Mile.
We are optimizing our unique advertising solutions for clients, providing them with enhanced audience analytics as they plan and execute their location-based strategies, and the extension of our relationship with Geopath plays an important role in achieving this.
Geopath’s updated methodology behind its audience-based measurement combines mobile data with census and traffic data to provide buyers with the most accurate measurement available. Geopath also enables brands and agencies to compare all audited OOH formats, using a single currency to better inform buying decisions.
The release of these results is an important step in the evolution of our flagship product, and we can’t wait to continue to share more of the story as we progress through the year, bringing our remaining Double Decker markets on-line in a progressive rollout.