HSBC

Challenge

To educate consumers on HSBC's position as the global leader in business banking solutions and prove the influence of out-of-home on telling that story.

Solution

Run a large format transit campaign for a full 4-week period and follow up with a location-based survey at the conclusion of the campaign to observe the influence of the media on consumers.

Offerings

Markets

New York City
San Francisco
Miami
Washington D.C.
Los Angeles

+139%

INTENT TO VISIT A BRANCH

+100%

INTENT TO VISIT HSBC WEBSITE

+100%

OOH CAMPAIGN DOUBLED INTENT TO ENGAGE WITH HSBC

Intent to Amplify

Fully wrapped Double Deckers were posted in core city centers of major US cities to really maximize the reach of, and frequency with which, the HSBC messaging was seen. After the campaign was completed, Placed surveyed consumers in areas exposed to the media. The responses validated the impact and awareness of the media format. Creative recall for “the world’s best bank” increased by more than 4X. Intent to learn more about HSBC’s products and services more than doubled.

“

The out-of-home space is growing and innovating now more than ever. Working with Vector has allowed us to be a key part of that evolution for the industry.

Spring James - Placed

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