Steve Madden wanted to become the brand for fall fashion on campus. They were challenged with reaching the student population in several key markets and doing so with an activation that would give them a chance to see, touch and feel the product.
Steve Madden upped the campus shoe game with a 3D shoebox showroom - a retail experience that could travel between markets, popping up for multi-day activations on campus and in surrounding college towns. The traveling dream closet included their new Fall 2023 line. Students had the chance to try on styles, win prizes, engage with ambassadors and apply to become a SM college ambassador. The news spread via social media, creating buzz among the student population. Third-party measurement reported higher than average impressions and dwell time.