The National Basketball Player Association wanted to make their flagship holiday event, NBPA 450 Gives, bigger than ever. Their focus was to create an experiential activation that would support black-owned businesses, establish celebrity involvement, bring the community together, and get sponsors involved.
The NBPA used a Looking Glass bus in Los Angeles to drive conversation and brand awareness across a 14-day multi-location Experiential event. We timed the tour to start on “Black-owned Friday”, promoting local businesses, distributing prizes every day and bringing the community members together with a toy drive. Fans were able to hop aboard the bus to view their gallery of basketball memorabilia. NBA Legends Cuttino Mobley and Matt Barnes made special appearances, among others!