Dallas, TX

Dallas ranks among the largest and most dynamic markets in the country, with a population that continues to grow alongside millions of annual visitors. Known for its robust economy, Dallas is home to eight professional sports teams, hosts high-profile national events, and boasts the largest urban arts district in the U.S. With more than 150 corporate headquarters relocating to the city since 2010—including five Fortune 500 companies—Dallas remains a magnet for business and talent.

The Dallas Area Rapid Transit (DART) system offers unparalleled advertising reach across North Texas. The DART Rail System, spanning 93 miles with 65 stations, provides an efficient, cost-effective way to reach a diverse audience throughout the metroplex. With all lines passing through downtown Dallas, DART advertising ensures consistent coverage across key pockets of the region, making it one of the most impactful ways to engage both local residents and transient visitors.
TRANSIT MAP

Media Formats

  • Traditional Bus Advertising

    • King
    • Queen
    • Tail

  • Light Rail

    • Full Wrap
    • Ultra-Super King
    • Mega King

  • Experiential

    • Digital Bus
    • Looking Glass
    • Food Trucks
    • Branded Fleets
    • Brand Ambassadors

  • Speciality Transit

    • Custom Coach
    • Trolleys

  • Signature Bus Advertising

    • Full Wrap
    • Ultra Super King
    • Full Back
    • Kong
  • KEY OPPORTUNITY

    Public Transit Buses

    Dallas Area Rapid Transit (DART) advertising delivers unmatched coverage throughout the North Texas region. It’s the most effective, cost-effective and proven medium to reach the Dallas area and 12 surrounding cities. DART transit advertising offers multiple media formats, from Full Wraps to Interior Cards, balancing frequency, reach and impact and ensuring a successful campaign. Bus advertising cannot be turned off, skipped over, fast-forwarded, avoided or ignored.

  • KEY OPPORTUNITY

    Light Rail

    The DART Rail System is one of the longest light rail systems in the United States at 93 miles. DART Rail services 65 stations and all lines pass through downtown Dallas. DART rail advertising offers multiple media formats, Full Wraps, Ultra Super Kings and Mega Kings, balancing frequency, reach and impact and ensuring a successful campaign. Transit advertising cannot be turned off, skipped over, fast- forwarded, avoided or ignored.

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