KEY OPPORTUNITY
Station Domination
Station Dominations saturate an entire station or depot location, creating a full brand environment. Ads are strategically placed in high-traffic areas to intercept the consumer journey– exterior walls, entrances, hallways, train platforms and wall placements are visible to passengers entering and exiting the terminals. Blanketing a station with your messaging will generate a remarkable boost in brand awareness. Activate an experiential event on location to really make a memorable connection with consumers, particularly before and after major city events; it can be as simple as product sampling and brand ambassadors but make all the difference.