In the Center of It All
The NY Knicks Make History
After 53 years, the NY Knicks won the 2026 NBA Championship! To celebrate, 18 branded double decker buses rolled through the Canyon of Heroes, carrying the champions to their fans block by block in the largest victory parade in New York City history.
Stat: 77% of adults rate OOH ads for major sporting events as more or equally memorable as other ad types. – OAAA & Harris Poll
The Carolina Hurricanes Bring Home the Cup
The Carolina Hurricanes brought the Stanley Cup home, and the Caniacs flooded the streets of Raleigh. The energy was electric, and we were proud to roll every block of the NHL championship parade with them.
Stat: 29% of adults rate OOH ads are most memorable when star athletes are featured. – OAAA & Harris Poll
A Taste of Switzerland in Boston, NYC, Philly, and DC
When Swiss Tourism rolls into town, you get to paraglide, paddleboard, and leave with a custom itinerary. The mobile tour hit Boston, NYC, Philly and DC this month, bringing a first-of-its-kind experience to the East Coast.
Stat: Globally, most consumers say they are least willing to make cost compromises for vacation destinations. – Deloitte Insights
Brands Join Pride Celebrations, from NY to LA
Tapestry, H&M, Audible, Citi x Sage, Marvel’s Spider-Man: Brand New Day, and more tapped into the energy of two of the nation’s largest Pride parades. With branded double-deckers, they rolled through the center of it all in New York City and Los Angeles.
Stat: 33% of adults rate new entertainment programming in OOH ads as the most compelling for engagement. – OAAA & Harris Poll
NYC Gets a Taste of Kentucky
Louisville Tourism took over Smorgasburg in Brooklyn on National Bourbon Day with free bourbon tastings, BBQ bites, free swag, and a chance to win a trip to Louisville. Custom light-up double-deckers cruised NYC building the hype.
Stat: 77% of Americans Who Saw an Alcohol OOH Ad Engaged. – OAAA & Harris Poll
The Netherlands Turns Dallas Oranje for FIFA
The Netherlands’ passionate Oranje Army of fans descended on Dallas for the FIFA World Cup — and our double-decker bus was in the middle of it all. This country pride turned the streets into.waves of orange.