A look back at July’s biggest brand moments.
Armani Beauty Pops-up with Fiats & Photobooths
To celebrate the launch of the new Dolci Makeup Blush, Armani rolled can’t-miss pink Fiats with brand ambassadors to their target audience. Strategically placed in NYC at Chelsea Triangle and in the Hamptons at Surf Lodge Montauk. Guests enjoyed give-aways, photobooths, and invitations for more.
Stat: 83% Who saw an OOH personal care product ad engaged. – OAAA & Harris Poll
Gotham FC Brings the World Cup to Citi Field
To promote their first game at CitiField, Gotham FC went above and beyond for their fans, creating a free World Cup watch party. Fans gathered outside the venue to cheer on Argentina v. England, before heading into The Queens Classic, which set a record for attendance (>40,000).
Stat: 77% of adults rate OOH ads for major sporting events as more or equally memorable as other ad types. – OAAA & Harris Poll
TikTok Shines A Light On Local Creators
In celebration of America 250, TikTok launched a six-city Discover America on TikTok Tour, spotlighting local creators, small businesses, and entrepreneurs in each city it stopped in.
Stat: TikTok’s engagement conversion was +66% vs benchmark; and average dwell time was +73% vs benchmark. – LiveGauge
Minion-mayhem Fueled FIFA Fan Fests Nationwide
To promote the new Minions & Monsters movie, Illumination sent custom coaches featuring larger-than-life 3D Minion embellishments on a nationwide tour, making memorable appearances at FIFA World Cup fan fests.
Stat: 82% of people who saw an entertainment OOH Ad engaged. – OAAA & Harris Poll
Deer Park Raises A Water At MLB All-Star Game
As the official water sponsor of the MLB All Star Game, Deer Park brought LED Trucks and custom coach buses to the center of it all. Circling Citizens Bank Stadium on gameday with “Drink Up Philly”.