Curaçao interrupted New Yorker’s commutes, errands, and lunch-breaks with a heated beach oasis, all packed into a mobile glass truck. Bystanders were offered a momentary break from reality, escaping the freezing temperatures by stepping inside the sandy Curaçao beach scene complete with a hammock and scenic views from the island. Visitors who posted their images to social media had a chance to win a real getaway to the island using the hashtag #CuracaoTakeMeAway.
Curaçao Tourism capitalized on the cold month of December with a larger out-of-home media buy. The mobile activation complemented a Double Decker and Digital Double Decker campaign, resulting in an amplification of their message all month long.
We wanted to give New Yorkers a break from the cold, and a chance to experience Curacao. Utilizing the glass truck was the perfect way to showcase and boost awareness for the beautiful destination of Curacao!