Curacao Tourist Board x JetBlue

Challenge

Engage with locals across various key neighborhoods in Manhattan garnering excitement around the idea of a winter vacation to sunny Curacao.

Solution

A five-day mobile activation able to reach multiple key neighborhoods in New York City like Union Square and SoHo, timed during a very frosty and cold week in December.

Offerings

Markets

New York City

35.00M+

OOH IMPRESSIONS

200,000+

SOCIAL ENGAGEMENTS

930+

EMAIL SUBMISSIONS

Creating a Tiny Oasis

Curaçao interrupted New Yorker’s commutes, errands, and lunch-breaks with a heated beach oasis, all packed into a mobile glass truck. Bystanders were offered a momentary break from reality, escaping the freezing temperatures by stepping inside the sandy Curaçao beach scene complete with a hammock and scenic views from the island. Visitors who posted their images to social media had a chance to win a real getaway to the island using the hashtag #CuracaoTakeMeAway.

“Stay Warm”, They Said

Curaçao Tourism capitalized on the cold month of December with a larger out-of-home media buy. The mobile activation complemented a Double Decker and Digital Double Decker campaign, resulting in an amplification of their message all month long.

“

We wanted to give New Yorkers a break from the cold, and a chance to experience Curacao. Utilizing the glass truck was the perfect way to showcase and boost awareness for the beautiful destination of Curacao!

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