Challenge
Enhance Brand Prestige: Spotlight the acclaimed Chase Sapphire Lounge at LaGuardia Airport (LGA) as a signature Sapphire Reserve benefit, reinforcing exclusivity and sophistication.
Ignite Affluent Engagement: Drive excitement among current and prospective Sapphire Reserve cardholders, deepening their connection to an elevated travel experience.
Create Buzz & Momentum: Amplify awareness of the lounge’s top industry honors to strengthen loyalty and prestige among affluent audiences.
Solution
To reach affluent consumers exactly where they live, work, and play, the campaign utilized a strategic, multi-asset mobility activation:
NYC Double Deckers: Captured high-volume, premium attention in the heart of New York City.
Hampton Jitney: Engaged elite New Yorkers traveling to the East End for the summer.
L.A. Icon Bus Shelters: Established a powerful, visually dominant presence on the West Coast.
