Daily Harvest, an organic food delivery service, wanted to bring awareness to their new energy bites and introduce their brand to new customers. The NYC and LA marathons gave Daily Harvest the perfect audience, but they needed Vector’s flexible assets to gain access.
We activated with two Daily Harvest Food Trucks so athletes, family and friends could taste their new nutritious bites. To further engage with their relevant audience, brand ambassadors rode our Double Deckers holding encouraging signs to reach spectators and runners along the marathon routes. All activations were geofenced to offer consumers exclusive membership discounts via mobile advertising, and they were contextualized with their clever custom creative.