Typeform Drives Website Traffic with Public and Private Transit
OOH & Mobile Retargeting Drive Landing Page Visits
Typeform, a web-based SaaS product, sought to drive visits and conversations on their website from new consumers in the Los Angeles and Santa Monica tech markets. They had a goal to raise brand awareness and generate a measurable lift in website traffic.
Over a duration of 17 weeks, a suite of 15 large-format transit units built recall among locals in the tech-hub area by keeping frequency of exposure high. We paired the OOH with a strategic mobile retargeting campaign to deliver geofenced, synchronized mobile-ads to nearby consumers, allowing for immediate interaction with the platform and drove traffic directly to Typeform’s custom landing page. We partnered with 3rd party measurement team at StreetMetrics to track and analyze how OOH drove website lift.
Los Angeles, CA
Santa Monica, CA
OF INDIVIDUALS EXPOSED TO TYPEFORM’S OOH ADS WERE MORE LIKELY TO VISIT THE TYPEFORM HOMEPAGE THAN NOT
HIGHER MOBILE CTR PERFORMANCE VS SOFTWARE INDUSTRY AVERAGES
ESTIMATED AVERAGE INCREMENTAL VISITATION RATE PER ADDITIONAL CAMPAIGN PERIOD