Dr. Dennis Gross Skincare, a top-selling cosmetic and beauty brand, wanted to celebrate their iconic Alpha Beta® Daily Peels across different US cities. They strived to incorporate the brands clinical and approachable identity to the experiential OOH campaign while getting product into the hands of target consumers during an uncertain time.
To create an activation that could work in multiple markets, our team converted a 22ft Glass Truck into a “Peel Mobile”. This truck had 9 activation days across Miami, Dallas and Scottsdale and was parked near key retailer Sephora doors in each city. Our team installed a “Peel Wall” for consumers to win product, stationed spa chairs for skincare demos, and created social media moments. This activation got product in front of their target audience when it was difficult to locate target audiences during this time.