Giorgio Armani Beauty

Challenge

Drive traffic to Giorgio Armani point-of-sale locations both out in the physical world and online. Augmenting a multi-market out-of-home plan by activating a mobile retargeting program.

Solution

Influence consumers in the country's largest retail districts on the path to purchase with a meaningful, large-format outdoor media campaign, augmented by a mobile retargeting program.

Offerings

Markets

New York City
San Francisco
Miami
Las Vegas
Chicago
Dallas
Los Angeles

144.00M+

OOH IMPRESSIONS

1.10M+

TARGETED MOBILE IMPRESSIONS

72%

CLICK THROUGH RATE

Catalyzing Mobile Engagement

Armani combined the cut-through impact of large format double decker wraps with a location-based mobile retargeting program. This domineering combination multiplied Giorgio Armani's brand touchpoints in the consumer journey, ultimately increasing mobile engagement. This data driven activation in select markets elevated their national 7 market out-of-home campaign.

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Armani mobile ads performed 352% better than the industry standard, when integrated with large format out-of-home.

Blue Bite

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