TARGETED MOBILE IMPRESSIONS
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Armani combined the cut-through impact of large format double decker wraps with a location-based mobile retargeting program. This domineering combination multiplied Giorgio Armani's brand touchpoints in the consumer journey, ultimately increasing mobile engagement. This data driven activation in select markets elevated their national 7 market out-of-home campaign.
Armani mobile ads performed 352% better than the industry standard, when integrated with large format out-of-home.