Samsung at SXSW

Challenge

Samsung wanted to reward loyal Samsung Galaxy device owners at South by Southwest, while igniting discussion about the brand during the festival.

Solution

To reward and thank Samsung Galaxy owners, Samsung treated those who flashed their devices to free rides around the City of Austin, using a fleet of 13 branded SUVs.

Event

South by Southwest

Offerings

Markets

Austin, Texas

127,850

127,850 DEVICES SCANNED DEVICES SCANNED

3,330

SPLASH PAGE INTERACTIONS

Going in a Different Direction

SXSW is exciting and innovative yet crowded with both brands and people, so this activation needed to reflect those good qualities while solving for consumer pain points. Samsung's black cars featured custom in-trunk wireless quick charging stations to keep consumers devices juiced up while they waited in lines.

They even provided free on-board Wi-Fi to riders and service-starved attendees. In addition, the SUVs waited outside Samsung’s “Galaxy Life Fest” to make sure concertgoers made it home safely at the end of the night. Drivers and Samsung Brand Ambassadors ensured their customers had an even more awesome SXSW experience courtesy of Samsung Galaxy.

We are continuously trying to up the game with rewarding our loyal fans and owners, and this year at SXSW it’s no different. Our customers will have the hottest ticket in town just by owning a Galaxy smartphone, and we can’t wait to show Austin what it means to live the Galaxy life.

Marc Mathieu - Chief Marketing Officer, Samsung Electronics America