INTENT TO VISIT A BRANCH
INTENT TO VISIT HSBC WEBSITE
OOH CAMPAIGN DOUBLED INTENT TO ENGAGE WITH HSBC
Fully wrapped Double Deckers were posted in core city centers of major US cities to really maximize the reach of, and frequency with which, the HSBC messaging was seen. After the campaign was completed, Placed surveyed consumers in areas exposed to the media. The responses validated the impact and awareness of the media format. Creative recall for “the world’s best bank” increased by more than 4X. Intent to learn more about HSBC’s products and services more than doubled.
The out-of-home space is growing and innovating now more than ever. Working with Vector has allowed us to be a key part of that evolution for the industry.