Challenge
ITA Airways sought to promote their flights to Italy, particularly to travel-enthusiasts in top US cities. They strived to expose their brand messaging to high-end audiences to boost ticket sales for Q4, 2023.
Solution
ITA Airways took three Digital Buses and four Double Deckers through San Francisco, Washington D.C., and Los Angeles during Q2, and returned for a second flight in Q4 of 2023, crafting a multi-touchpoint activation of high impact OOH & DOOH. Our digital transit assets allowed for full motion and static content with unlimited creative control, and ensured optimal targeting by allowing ITA Airways to bring their message to the locations that mattered most.
