Jaguar USA's Looking Glass

#UnwrapAJaguar

Challenge

Jaguar USA came to Vector with the need for a splashy NYC-centric holiday campaign. They were hoping for a creative centerpiece to promote a sweepstakes to win a 2019 E-Pace, plus a media program to generate awareness.

Solution

Our Looking Glass product became a mobile holiday window display showcasing a Jaguar E-Pace in a winter setting. The vehicle ran for 3 weeks in Manhattan slowing traffic and eliciting double-takes everywhere it went.

Offerings

Markets

New York City

210,000+

WEEKLY MEDIA IMPRESSIONS

84,000+

EARNED MEDIA IMPRESSIONS

1,625+

SOCIAL ENGAGEMENTS

Out-of-Home as the Centerpiece

Jaguar USA came to Vector with the need for a splashy holiday campaign that would grab the attention of New Yorkers - an audience that has seen it all. They were hoping for a creative centerpiece to promote a sweepstakes to win a 2019 E-Pace, plus a media program to generate awareness. Vector's purpose-built Looking Glass became a mobile holiday window display, the first of its kind. 16ft glass walls of a custom Double Decker showcased a Jaguar E-Pace in a winter setting, and was the centerpiece of the media campaign. The vehicle full wrap featured LED illuminated embellishments and was designed by Property Brothers (HGTV) star and design guru, Jonathan Scott.

Unwrapping A Jaguar

To kick off the campaign Jonathan Scott "unwrapped" the installation during a launch event at NYC's Madison Square Park. The vehicle then ran for 3 weeks in Manhattan slowing traffic and eliciting double-takes everywhere it went. Consumers could enter a sweepstakes to win a Jaguar E-Pace and potentially unwrap their very own over the holidays.