Jet.com

Challenge

Launch a new direct-to-consumer brand capable of disrupting an established marketplace by fueling rapid and widespread brand awareness.

Solution

With scalable, large-format media executions, saturate core markets through multiple placements. Combine impact, reach and efficiency through iconic mobile OOH sustained over year-long campaigns, with seasonal creative changes, and brand-forward and distinctly bold creative.

Offerings

Markets

Philadelphia
Boston
New York
Washington D.C.
Pittsburgh
Miami
Chicago
San Francisco
Los Angeles

10

U.S. MARKETS

12

MEDIA FORMATS

622.00M+

OOH MEDIA IMPRESSIONS

Flexibility at Scale

Vector specializes in high impact outdoor executions. Our partnership-focused approach aided Jet.com in scaling their campaign nationally while maintaining the flexibility of producing copy-changes as the key retail seasons changed.

“

We think that our value proposition is relevant to a huge group of consumers, so we are marketing and advertising in a way to reach that broad swath. The campaign, created by RGA and Jet’s in-house team, debuted with outdoor ads on billboards, double-decker buses, taxi tops, subways and phone kiosks in 10 U.S. cities including New York, San Francisco and Boston.

Ms. Landsman - Chief Customer Officer, Jet.com

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