Jet.com

Challenge

To shake up the way people shop for everything online; from consumer electronics to groceries by creating awareness of the gamified process of shopping with Jet.com.

Solution

Achieve as much impact, reach and frequency as possible via a multi-market campaign with the scale and flexibility to accommodate creative changes throughout the year.

Offerings

Markets

Philadelphia
Boston
New York
Washington D.C.
Pittsburgh
Miami
Chicago
San Francisco
Los Angeles

10

U.S. MARKETS

12,555

MEDIA FORMATS

3.82B+

OOH MEDIA IMPRESSIONS

Flexibility at Scale

Vector specializes in high impact outdoor executions. Our partnership-focused approach aided Jet.com in scaling their campaign nationally while maintaining the flexibility of producing copy-changes as the key retail seasons changed.

We think that our value proposition is relevant to a huge group of consumers, so we are marketing and advertising in a way to reach that broad swath. The campaign, created by RGA and Jet’s in-house team, debuted with outdoor ads on billboards, double-decker buses, taxi tops, subways and phone kiosks in 10 U.S. cities including New York, San Francisco and Boston.

Ms. Landsman - Chief Customer Officer, Jet.com