Challenge
Luxury apparel brand, M.M.LaFleur, wanted to engage with women looking to refresh their attire for the return to the office, and feature their new fall line of “power casual” clothing. They hoped to target several specific high-traffic locations in NYC.
Solution
Vector’s expertise in mobile pop-up retail experiences meant MMLF had access to our exclusive Looking Glass bus to activate for 5 days in NYC. The “M.M. Express” embraced NYC with a subway-like build out with Broadway flare. The space held their new fall collection for browsing and giving customers a chance to get their hands on the chic garments. Inside included a photo booth moment, free drinks from brand partners, makeup touch-ups and had a chance to win an array of MMLF prizes via a quick QR code scan.
