Amazon’s objective was to find new hires for their newest distribution site in the local community, while showing all Milwaukeeans they were here to support and grow their economy.
To drive brand awareness and support recruitment efforts in all neighborhoods of the greater metro area, Amazon tapped into our suite of public transit assets to obtain broad reach that would impact an audience that reflected the diverse population.
Our highly visible network of assets achieves significant market coverage efficiently. It impacts audiences at scale, with the ability to saturate key points of interest, such as the area surrounding Amazon's newest stop at Route 81 - Oak Creek.
Media: 75 Transit Kings, 6 Full Wraps
VERIFIED CAMPAIGN IMPRESSIONS
79% OF AUDIENCE EARN BELOW $74K
Data Shows How We Covered a Diverse Audience
StreetMetrics provided third-party measurement so Amazon, a data-first company, could track their campaign success and optimize for their future campaigns.
Census data identifies Milwaukee as the 6th most diverse large city in America. Our StreetMetrics data demonstrates how efficiently our Transit media reached a representative sample of the diverse population, as it aligns with the census data.
Census Data vs StreetMetrics Results:
White: 43% - 41%,
Black: 38% - 38%,
Hispanic: 20% - 15%,
Asian: 4% - 4%,
Other: 0.5% - 3%