Challenge
Amazon’s objective was to find new hires for their newest distribution site in the local community, while showing all Milwaukeeans they were here to support and grow their economy.
Solution
To drive brand awareness and support recruitment efforts in all neighborhoods of the greater metro area, Amazon tapped into our suite of public transit assets to obtain broad reach that would impact an audience that reflected the diverse population.
Our highly visible network of assets achieves significant market coverage efficiently. It impacts audiences at scale, with the ability to saturate key points of interest, such as the area surrounding Amazon's newest stop at Route 81 - Oak Creek.
Media: 75 Transit Kings, 6 Full Wraps