Challenge
In honor of their 50th anniversary, Matua and Treasury Wine Estates wanted to bring their lineup of dynamic wines to 24–44-year-old men and women who are sociable, confident, empowered, and educated while bringing the word "refreshment" to life. They were looking to boost sales, drive sampling, and engage with consumers in key markets across the country.
Solution
• Priority Market Tour: Matua’s Lunchbox Trailer brought their refreshing vision to life across six major U.S. markets.
• Strategic Permitting: Activation was seamlessly aligned with events, venues, and retail spots reflecting Matua’s brand values.
• Engaging Experience: Captivated customers by having educated BA’s distribute samples of product for trial, taste, and consideration.
• Digital Connectivity: QR codes drove traffic to Instacart and Matua’s Instagram for enhanced engagement.
• Interactive Features: Offered a digital photobooth and branded giveaways for a memorable experience and social amplification.
• Strategic Permitting: Activation was seamlessly aligned with events, venues, and retail spots reflecting Matua’s brand values.
• Engaging Experience: Captivated customers by having educated BA’s distribute samples of product for trial, taste, and consideration.
• Digital Connectivity: QR codes drove traffic to Instacart and Matua’s Instagram for enhanced engagement.
• Interactive Features: Offered a digital photobooth and branded giveaways for a memorable experience and social amplification.
