Challenge
Republic Records wanted to spread word that rapper and record producer, NAV, was performing at 2024 Coachella. They strived to reach new and old fans prior and during the festival to check out his set. The goal was to accomplish awareness as quickly and efficiently as possible.
Solution
Republic Records took a Custom Coach bus on a unique route to target NAV’s fans prior to Coachella, which informed them of his upcoming performance at 2024 Coachella. Festival weekend, their team brought the bus to Indian Wells Conference Center where festival attendees boarded the bus to be shuttled to the concert grounds. The bus featured creative that generated excitement among music lovers for NAV’s performance. Notably, celebrities such as The Weeknd, Metro Boomin, and NAV shared the campaign on their social media platforms, leading to millions of organic social media impressions.
