SOCIAL ENGAGEMENTS FOR ANGRY BIRDS PREMIERE
OOH IMPRESSIONS FOR ANGRY BIRDS CAMPAIGN
TICKET SALES FOR MOVIES UTILIZING 3D-PRINTED & ILLUMINATED DOUBLE DECKERS
Taking advantage of these nationally scalable production techniques, Sony Pictures brought their dazzling Double Decker creative to Los Angeles, New York, San Francisco and Chicago for their film The Angry Birds Movie. To really maximize their media value, custom charters allowed their supersized and mobile character reproductions to be used in unique ways for the movie premiere event.
The incredibly positive response from consumers on Social Media along with industry buzz lead to Sony executing similarly bold and dramatic productions for Ghostbusters and Peter Rabbit.
The OOH campaign was a huge hit! The creative stood out on the street and was everywhere.