Sony Pictures

Challenge

Put even more butts in seats at movie theaters nationwide by creatively innovating within the tried and true out-of-home media channel.

Solution

First to market use of 3D-printed embellishments combined with LED-illumination and extensions, artistically pushing the traditional boundaries of the medium.

Event

World Premiere & Red Carpet

Offerings

Markets

Los Angeles
San Francisco
New York
Chicago

29.00M+

SOCIAL ENGAGEMENTS FOR ANGRY BIRDS PREMIERE

194.00M+

OOH IMPRESSIONS FOR ANGRY BIRDS CAMPAIGN

$685.00M

TICKET SALES FOR MOVIES UTILIZING 3D-PRINTED & ILLUMINATED DOUBLE DECKERS

3D Printing, LED Illumination, Custom Builds, Oh My!

Taking advantage of these nationally scalable production techniques, Sony Pictures brought their dazzling Double Decker creative to Los Angeles, New York, San Francisco and Chicago for their film The Angry Birds Movie. To really maximize their media value, custom charters allowed their supersized and mobile character reproductions to be used in unique ways for the movie premiere event.

The incredibly positive response from consumers on Social Media along with industry buzz lead to Sony executing similarly bold and dramatic productions for Ghostbusters and Peter Rabbit.

“

The OOH campaign was a huge hit! The creative stood out on the street and was everywhere.

Rapport - Media Planning Agency, Angry Birds

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