United Airlines

Challenge

Dispel the myth that a car ride to New York's JFK airport is quicker than a ride to the equally local Newark Airport (EWR). Continue the momentum positioning United as the leading airline carrier in the New York market.

Solution

Collect GPS traffic data in real time and display it on a digital screen comparing travel time to each airport, and do it all out on the streets of New York.

Offerings

Markets

New York City

340.00M+

OOH IMPRESSIONS

45,000+

DATA POINTS USED

Marrying Out-of-Home Impact with Custom Digital

United Airlines kicked off a clever, tech savvy advertising campaign to convince NYC travelers they should fly out of its Newark hub instead of JFK Airport. Vector’s development team partnered with United to adapt live traffic data technology for a digital transit display network. Thanks to the versatility of the Digital Double Deckers, it was a seamless collaboration.

Over a 6 month campaign, 4 Digital Double Deckers showcased the data live on their 27-foot LED displays, primarily targeting affluent business districts and commuter hubs including World Trade Center, Penn Station/Madison Square Garden and Columbus Circle.

“

We’re proud to work with McGarryBowen and our media partners to launch this new and innovative technology that not only grabs the attention of New Yorkers, but helps deliver the message that Newark Liberty International is much closer and easy to get to than you think.

Daniel Cuellar - Director of Global Advertising, United Airlines

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