Publicis’ Working With Cancer Times Square Takeover
Supporting Our Peers for an Important Cause
After being diagnosed and treated for cancer last year, Arthur Sadoun CEO of Publicis Groupe launched Working with Cancer at the World Economic Forum in Davos on 17th January. Today the program is an alliance of major international companies united by a pledge to create an open, supportive and recovery-forward culture for cancer sufferers.
On Tuesday, Vector participated in Publicis’ wake up call campaign to bring their mission to the world. Our Digital Bus led a roadblock of transit out-of-home that accompanied a synchronized domination of Times Square billboards. We brought the New York Publicis leadership team to Times Square to see it all in person.
It’s astonishing how impactful our medium can be when it all comes together in a single moment like that; and it’s only possible with the cooperation of our peers in the OOH industry.
We are incredibly proud to be years-long partners to Publicis, and to play an integral part in amplifying this important cause through our digital OOH platform. Keep an eye out for Working With Cancer’s “Monday” campaign spot which will air during this year’s SuperBowl.