Challenge
Paramount’s latest movie release, Paw Patrol: Mighty Movie, was one for the kids. The team hoped to blanket Los Angeles to create high frequency among kids and their parents, driving tune-in ahead of release.
Solution
The entertainment hubs of Los Angeles are peppered with Vector’s Transit Shelters, offering Paramount the chance to hit their target audience swiftly and efficiently. These shelters had hard-to-miss vibrant creative, making them the perfect asset to be seen from endless passing vehicles and foot traffic. Shelters are a tried-and-true staple of any OOH plan looking to boost recall and drive tune-in.
