Challenge
Popular wine brand, Ruffino, wanted to spread awareness of one of their most loved wines. Their goal was to reach wine connoisseurs and new customers throughout New York while also creating an uptick in sales for the company.
Solution
Ruffino utilized an iconic Double Decker bus to navigate the bustling streets of New York City, traversing popular neighborhoods with high foot traffic. This high-impact strategy reached both existing and potential customers, reinforcing the Ruffino brand and promoting their beloved wine, Ruffino Riserva Ducale. To enhance targeting precision, Ruffino implemented shadowfencing on the Double Decker, delivering mobile advertisements to individuals passing by, generating over 573,000 impressions.
