Disney sought to promote their new Indiana Jones movie, Dial of Destiny. They strived to reach movie-goers and entertainment lovers throughout different cities in the United states to boost ticket sales for the premier.
Disney took Double Deckers through Los Angeles, Philadelphia, Washington D.C., Chicago, New York and San Francisco for maximum movie exposure. This high impact OOH activation allowed for a high reach and frequency as the assets traveled throughout different cities at the same time, ensuring optimal targeting. The buses passed the most premium locations in each market, towering over crowds in core city centers, resulting in 7,363,151 impressions. Disney was able to spread awareness quickly and efficiently to the locations that mattered most.