Challenge
Stella Rosa wanted to reach their target audience in a cost effective and efficient way throughout Dallas. They hoped to do this in a strategic and creative way to boost sales while also getting new customers to try their product.
Solution
Stella Rosa took over the Dallas Transit Light Rail for 6 months to gain maximum reach and frequency throughout the city. Not only did this deliver unmatched coverage throughout the North Texas region but it was the perfect way to utilize their OOH spending dollars. The DART Rail System is one of the longest light rail systems in the United States at 93 miles, servicing 65 stations. Stella Rosa showcased their product with all downtown Dallas, delivering advertising to all pockets of the region while reaching new and old customers alike. This activation garnered 834,000+ impressions.
