Netflix Reaches Target Audience Across the U.S.


Netflix aimed to engage their target audience in various U.S. cities simultaneously by efficiently and creatively promoting the binge-worthy TV shows and movies available on their streaming platform.


Netflix created a significant presence with large-format Double Decker buses in eight cities throughout the United States. These fully-wrapped assets traversed the busy streets of Houston, Chicago, Las Vegas, Miami, Philadelphia, San Francisco, San Antonio, and Washington D.C. over a six-week period, achieving a wide reach and frequency. The eye-catching and colorful creative wraps captured attention, generating excitement among both existing and new Netflix fans for upcoming streaming content.



Houston, TX
Chicago, IL
Las Vegas, NV
Miami, FL
Philadelphia, PA
San Francisco, CA
San Antonio, TX
Washington D.C., MD