Challenge
Netflix aimed to engage their target audience in various U.S. cities simultaneously by efficiently and creatively promoting the binge-worthy TV shows and movies available on their streaming platform.
Solution
Netflix created a significant presence with large-format Double Decker buses in eight cities throughout the United States. These fully-wrapped assets traversed the busy streets of Houston, Chicago, Las Vegas, Miami, Philadelphia, San Francisco, San Antonio, and Washington D.C. over a six-week period, achieving a wide reach and frequency. The eye-catching and colorful creative wraps captured attention, generating excitement among both existing and new Netflix fans for upcoming streaming content.
