Challenge
The beauty brand Slip aimed to connect with their target audience in major cities across the United States and internationally. Their goal was to efficiently and swiftly announce the launch of their new product simultaneously in each city.
Solution
Three Double Decker buses were adorned with stunning creative designs to attract beauty enthusiasts in New York, Los Angeles, and London. These buses operated concurrently over a four-week period to achieve a broad reach and frequency in each city. These large-format vehicles played a role in promoting Slip's latest product launch, the slipsilk scrunchie. Customers, both existing and new, were excited to learn about this new anti-crease and anti-breakage scrunchie, leading to a surge in orders throughout the month.
