Challenge
Sunday Riley, luxury skincare brand & Sephora-favorite, wanted to create an immersive, IRL experience for consumers across the country. They were interested in aligning with their in-store activations at Sephora stores while also making stops at top colleges to introduce the product to Gen Z students and create the next generation of Sunday Riley loyalists.
Solution
We worked with Sunday Riley's team to customize a 28' Glass Step Truck into the ultimate "glow" experience. The on-board experience offered free customized skincare consultations and exclusive product samples. While outside, skincare enthusiasts could test their luck at the spin-to-win wheel and take selfies in front of the beautiful Sunday Riley greenery arch and photo moment. Vector also created an efficient tour schedule securing permits for 29 activation days at top Sephora's, Colleges/Universities and high-traffic city-stops.
